Paper: Make me happy, make it credible – the effect of CSR message framing on online brand engagement

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Make me happy, make it credible – the effect of CSR message framing on online brand engagement [Paper]

Paper

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Cordero Gutiérrez, Rebeca

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SUMMASUMMA > FondsDocencia e investigación > SubfondsAutoarchivo Investigación UPSA > ReportFacultad Informática > PaperMake me happy, make it credible – the effect of CSR message framing on online brand engagement
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