SUMMA. Repositorio Institucional

Make me happy, make it credible –
the effect of CSR message framing
on online brand engagement

2023

Cordero Gutiérrez, Rebeca // Alajarah, Ahmad // López, Manuela // Lahuerta Otero, Eva

Emerald

1758-6070

Cordero-Gutiérrez, R., Aljarah, A., López, M. and Lahuerta-Otero, E. (2023), "Make me happy, make it credible – the effect of CSR message framing on online brand engagement", Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-01-2023-0049

Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-01-2023-0049

Make me happy, make it credible –
the effect of CSR message framing
on online brand engagement

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