SUMMA. Repositorio Institucional

Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory

España

2023

Alameda García, David. // Fernández Blanco, Elena // Hernández Zelaya, Sandra Lizzeth

Ramon Llull Universidad

1138-3305

Alameda García, D., Fernández Blanco, E., & Hernández Zelaya, S. L. (2024). Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory: El cas de les experiències de les denominacions d’origen espanyoles per construir territori de marca. Tripodos, (54), 05. https://doi.org/10.51698/tripodos.2023.54.05

No. 54 (2023): Communication in search of trust. Journalism, advertising and digital citizenship (Online First)

Reconocimiento-NoComercial-SinObraDerivada

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