SUMMA. Repositorio Institucional

Intention to participate in online
commercial experiments by social network’s users: Differences in gender and age

2018

Cordero Gutiérrez, Rebeca // Santos Requejo, Libia

Emerald

2040-8269

Rebeca Cordero-Gutiérrez, Libia Santos-Requejo, (2016) "Intention to participate in online commercial experiments by social network’s users: Differences in gender and age", Management Research Review, Vol. 39 Issue: 4, pp.378-398, https://doi.org/10.1108/MRR-06-2014-0128

Management Research Review, Vol. 39 Issue: 4, pp.378-398, https://doi.org/10.1108/MRR-06-2014-0128

The purpose of this paper is to analyze the underlying differences in the intention to
participate in online commercial experiments through the social network considering users’ gender and age.

Attribution-NonCommercial-NoDerivs

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