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Signo y Pensamiento, vol. XXVI, núm. 51, julio-diciembre, 2007, pp. 52-67
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The Information Society (IS) is the framework where
“intelligent corporations or learning organizations” are
moving. It is in such organizations where appropri-
ate information management, the subject matter of
corporate communication, is more meaningful. The
competitiveness that IS brings about makes it necessary
for corporate communication to face new challenges,
new functions and new strategies. The informa-
tion circulating in corporations and organizations
should become relevant knowledge. Therefore, this
article will show the relationship between corporate
communication and knowledge management. The
approach focuses on companies’ better knowledge of
their own organization, so that they can become more
competitive. In order to evaluate the transformations
accomplished through knowledge management, it
is necessary to acknowledge the relation that exists
between strategic information management and the
creation of organizational knowledge. Communica-
tion is essential for the diffusion and reutilization of
knowledge. Acquired knowledge is used to create new
knowledge, and these two are applied in corporate
development and corporate problem solving.
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