|
|
|
|
|
Intrapreneurship in
Business Innovation:
The Importance of Intellectual
Capital Protection – Capitalize on the
Commitment of Its Human Capital
|
|
|
2018
|
|
|
|
|
|
|
|
|
Martín Martín, Irene // Ramos Gutiérrez, Mercedes // Rivas Herrero, Luis Alberto
|
|
|
IGI Global
|
|
|
|
|
|
|
|
|
|
|
|
Martín Martín, Irene, Mercedes Ramos Gutiérrez, y Luis A. Rivas Herrero. «Intrapreneurship in Business Innovation: The Importance of Intellectual Capital Protection–Capitalize on the Commitment of Its Human Capital». En Nascent entrepreneurship and successful new venture creation, 153-75. Business Science Reference, 2018.
|
|
|
Nascent entrepreneurship and successful new venture creation, 153-75. Business Science Reference, 2018.
|
|
|
Corporate entrepreneurship or intrapreneurship is increasingly seen as a way of generating competi-
tive advantages in companies and institutions. The current climate calls for organisations to innovate
their management strategies to bring them in line with these new requirements. One such alternative is
to capitalise on the commitment, capacity, ingenuity and creativity of their human talent. Companies
need to be more streamlined. They need entrepreneurial employees, capable of working internally as if
they were a start-up. That intellectual capital (IC) generated by the corporate entrepreneurs is the most
valuable resource and most important dynamic capability that knowledge-intensive institutions (learn-
ing organizations) have in order to achieve future competitive positioning. The legal protection of IC
is deemed essential to protect the base of the core competences. This article describes and justifies the
need to foster and develop corporate entrepreneurship and the internal conditions required to do so
|
|
|
---
|
