Artículo
Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory
Alameda García, David.
(2011). Las claves del ci-
Fernández-Blanco, Elena; Alameda García,
tybranding. Portal de la ... in
Fernández-Blanco, Elena; Díaz-Soloaga, Palo-
mass communication. Bosch.
ma, and Clemente